For Media Audit Companies

Requirements for MAC Membership

Information for media audit companies

The MAC welcomes all interested media audit companies that meet the following criteria:

Each company must…

• Be regularly engaged in the media auditing space and be recognized in the market as such

• Have the tools and expertise to perform the work and have demonstrated the ability to provide strategic media consulting services

• Be committed to improving the value of purchased media

• Have a reputation for only the highest level of ethical behavior, particularly with regard to protecting clients' confidential information

• Be committed to providing fair, objective and independent assessments of media performance

• Focus on a collaborative approach bringing together advertisers and their agencies

• Be committed to using state-of-the-art tools and techniques

• Be sponsored by an existing MAC member company

• Have a minimum of 5 years in the media auditing business