For Media Audit Companies
Information for media audit companies
Why join the Media Audit Council?
By joining, members will help promote and grow the media audit field through education, promotion, setting standards and promoting best practices. Today, there is a great deal of confusion among advertisers and agencies regarding the field of media auditing. There are numerous types of audits and each offers unique and often significant benefits to advertisers. The lack of understanding of what we do and the differences among the types of services and benefits each type of audit offers are inhibitors to our continued business growth. We believe that by better informing advertisers and agencies about the types of media audits that exist and the unique benefits of the media audit types that MAC members provide, all members will benefit from increased business over time. We do this by providing education, information and advocacy, on behalf of our members toward these goals.