Why work with MAC member companies?
Member companies perform a variety of types of media audits and each company’s portfolio of services is somewhat unique. The common thread that characterizes member companies’ approaches to media audits is that each is dedicated to improving the value of purchased media by working for advertisers and collaborating with agencies and media companies to the mutual benefit of all parties. While each company has proprietary algorithms, approaches and technology platforms that power these services, the goal delivered by each company is clear – make your media dollars work harder.
Advertisers, agencies and media companies that are involved in audits performed by MAC member companies benefit by being better informed and educated in methods intended to continually enhance the value of media.
What are the benefits of working with MAC member companies?
MAC member companies enjoy collaborative relationships with advertisers, agencies and media companies because of the very nature of the approach they take. By working with a MAC member company, an advertiser receives numerous significant benefits including:
An objective outside review of all media planning and buying activities and negotiating skills.
More streamlined, standardized and replicable processes and procedures for media buying.
A documented analysis of media buying history and ongoing evaluations of value delivered from these buys – both quantitative and qualitative.
Insights and recommendations to all relevant parties including advertisers, agencies and media companies for systematic improvements in the overall value of media delivered.
Access to intellectual property, highly specialized expertise and technologies that power each member company’s approach.
Proven track records of improvements in media value delivered. MAC member company clients, on average, report improvements in media value of 10 to 20%.
A significant return on the investment. MAC member companies consistently demonstrate a 10 to 1 ROI for their ongoing client relationships.
What are the typical barriers to initiating a media audit?
Barrier; Lack of familiarity/understanding
1. Spend some time on the MAC website to narrow down your interests.
2. Meet with a few auditors to understand differences.
Barrier; Overlapping organization structures/roles/responsibilities
Recommendation; Enlist key stakeholders to join an audit review team.
Barrier; Relationship concerns
Recommendation; Focus on auditors who will work respectfully with your agency partners.