Welcome to the Media Audit Council
The Media Audit Council is a non-profit organization of US media auditors created to help clients and agencies better understand the types and advantages of media auditing.
We bring advertisers an independent evaluation of your largest budget line item - Media. We simplify the complex world of media planning and buying utilizing powerful tools and techniques to help you improve and maintain media value and efficiencies in the long term.
We offer strategic media audit services to US advertisers that improve the value of media investments
- Make Your Media Dollars Work Harder
- Objective External Review
- Proven In-Depth Expertise
- Embraced By Major US Advertisers
Our members offer strategic media audit services to US advertisers improving the value of media investments.
Media Audit Council Survey Indicates More Advertisers Are Conducting Media Audits to Improve Effectiveness of Media Investments
Advertisers indicate they are getting good service and value from their media audit providers
Boca Raton, Florida May 8, 2012 – At the Association of National Advertisers’ annual Advertising Financial Management Conference today, the Media Audit Council (MAC) presented results of a recent survey as part of the conference’s “Insights From Advertisers Who Have Embraced Media Audits” panel discussion.